Aditi, born in London and raised in India, is now based in Amsterdam, where she studies Econometrics & Data Science at UvA. Working as part of TrendWatching’s Business x AI team, she explores how AI can enhance internal workflows and client-facing innovation. With past projects spanning sustainable agriculture at JioKrishi to blockchain risk at Binance, Aditi is driven by the intersection of data, research, and real-world impact. Off the clock, she enjoys basketball, reading and discovering new places.

Alex, our dynamic Content Intern, excels at spotting and analyzing fresh trends and business opportunities. Born and raised in Germany, Alex is currently honing his skills through a Bachelor’s program in 'Trend Research & Concept Creation in Lifestyle' at Fontys in Tilburg. With a deep passion for art, culture, and music, Alex often spends his leisure time exploring thrift shops or immersing himself in the vibrant offerings of museums, soaking up inspiration. 

Dimitar is a recent UX Design graduate now pursuing a preparatory program in management at Rotterdam School of Management. Originally from Bulgaria and now based in the Netherlands, he’s passionate about design research, digital experiences, and exploring how technology shapes everyday life. At TrendWatching, he focuses on exploring the ever-changing nature of AI and trend-driven innovation. Outside of work, he enjoys travelling and discovering new cultures.

Divij is currently studying Econometrics and Data Science at the University of Amsterdam. Passionate about the future of AI, economics, and long-term strategy, he brings a sharp analytical lens and a curious mind to the team.  When he's not decoding data, you'll find him playing basketball, diving into future-focused reads, or exploring Amsterdam.

Domonkos, born and raised in Budapest, is currently completing his BSc in Politics, Psychology, Law and Economics (PPLE) at UvA, with a focus on Law. Recently, he's expanded his interdisciplinary expertise through a minor in Data Science and AI. At TrendWatching, Domonkos researches AI tools and strategies, bringing a unique perspective to explore how technology intersects with human systems. When he's not diving into research, you'll find him training for triathlons or immersed in his favorite books.

Gaby is our Head of Finance, handling all finances and admin behind the scenes. A true Amsterdammer, born and raised, she’s been in finance management in the arts sector for more than 10 years. Gaby is passionate and committed to contributing to raising diversity and equity in our society, and raising awareness of locally and sustainably sourced food.

Born in Brazil and based in Barcelona, Giulia runs our Business Development, while also coordinating our Events and our Academy activities. She has an M.Sc. in Strategic Design focusing on social innovation and believes that trends are a powerful tool for designing better futures. In her free time, you can find her chasing the sun with Gringo, her Norwegian dog with a Latin soul.

Rachada is our Senior Trend Analyst based in Bangkok, Thailand. She is a seasoned keynote speaker, having headlined events such as Techsauce, the Global Trend Summit, the Brunei Startup Summit, and Braze Singapore. She also leads workshops for organizations like Beiersdorf and Bank of Ayudhaya. Before joining our team, Rachada spent over two decades in marketing leadership at global companies including Unilever, J&J, PepsiCo, and Nestlé Thailand.

Having covered LGBTQ+ issues, travel and lifestyle trends as a writer and editor at The Telegraph and SUITCASE Magazine, Robbie joined TrendWatching after becoming curious about how businesses can build a better tomorrow – one in which profit and purpose harmoniously coexist. When he’s not exploring innovations from his home office in London, Robbie enjoys scoping out the city’s less-obvious running routes.

Rodrigo, from Santiago, Chile, holds a degree in International Business Administration and Data Analytics. Having lived in four countries, and now based in Amsterdam, he brings a global perspective to TrendWatching’s AI team. His current projects include Virtual Humans, Agentic Futures and Liquid Content. In his free time, Rodrigo enjoys exploring new cultures and capturing moments through photography.

Currently pursuing a Master’s in Data Science and Marketing Analytics at Erasmus University Rotterdam, Sojeong brings prior experience as a data scientist in Seoul, where she focused on enhancing customer engagement and retention. At TrendWatching, she contributes to AI projects aimed at delivering meaningful business solutions. Outside of work, Sojeong enjoys cooking and bouldering.

Born in Himachal Pradesh, India, Udit is currently pursuing his MSc in AI at the UvA. He previously worked as a Data Scientist and is now contributing to AI research and development at TrendWatching, with a focus on building practical machine learning systems. His interests span reinforcement learning, quants, and applied AI. In his spare time, he enjoys playing football, cooking, and biking through Amsterdam.

Urmi, originally from the US and currently based in the Netherlands, contributes her international perspective as a Digital Marketing Strategist at TrendWatching. In this role, she collaborates closely with our CS and BD colleagues to develop and run brand and marketing campaigns. Beyond work, Urmi is an avid explorer, finding inspiration in activities that connect people and stories, such as camping and knitting her latest creations.