Trend course | Learn how to spot and apply 2024's consumer trends

Understand and apply trends like a Pro

We've condensed over 10+ years of working with consumer trends into a new curriculum – now used by 400+ brands, agencies and universities worldwide.

Designed to train you in forecasting and applying, developed using our methodology and taken at your own pace.

Understand and apply trends like a Pro

You won't just learn trends

In addition to acquiring skills in spotting, working with, forecasting and turning trends and insights into innovations, you'll get:

Lifetime access to 24 lessons including 26 videos, 5 ideation tools, 12 exercises & 15 PDFs with resources
A certification in our PDI Methodology
Regularly updated content, available in English, and translated to Spanish and Portuguese

5 modules grounded in purpose, empowering you to:

Research and analyze emerging consumer trends. You'll understand creative approaches to forecasting and get access to our extensive resource list
Generate meaningful innovations using key academic frameworks on user insights, needs and wants
Develop and drive a more purpose-driven innovation culture and strategy – for yourself, your team or your entire organization

Meet the team

As well as Livia Fioretti, Director of Training & Methodology, and your course instructor Nia Christy, Academy is staffed by our global analyst team.

That means that as you go through all the sessions at your own pace, you can always reach out to them online to get additional instruction, training and guidance.

900+ participants from companies across the globe.

Even though I have been facilitating many workshops on trend and ideation topics myself, I loved the holistic approach of bringing it all together in the context of purpose. The various canvases and checklists make it easy to instantly apply the methodology and I couldn't wait to work on it. The various hacks and working examples also help you to guide through different challenges and perspectives.

Simone Niedenzu

Managing Partner at IDEACT

A good mix between practical work (exercises) and theory, while sharing interesting, up to date and not very widely known examples made the experience even more enriching. Also, the course provides a vast number of tools, hence leaving you not only with the knowledge acquired during the training but with many actionable instruments!

Pablo Riquelme

Project Manager: ALTÁN REDES

The Academy has been an enriching experience that I’ll certainly take on to my work as the Director of Innovation and all of my other initiatives from now on due to how enriching the content is.

Raissa Sales

Director of Innovation: CONRERP3

As a business educator, I constantly challenge my students to consider ethical decision-making practices, yet this course brought refreshed optimism. It challenged the status quo about how we can engage in the world's grandest challenges, obstacles, and problems. We need a mindset shift, and this course is the rallying cry for a movement our world craves.

Stacy Never Beran

Senior Lecturer at Loyola University of Chicago

After taking the course, I feel every innovation should be Purpose-Driven. The tools and examples provided add this simple, yet important layer of innovation for impact questions to every meeting that we have with my team. Not only these tools can inspire small businesses, but also large corporations to answer real problems in a quick and approachable process.

Alizee Chatenoud

Senior Innovation Consultant at Board of Innovation

I find the course very insightful and relevant at this time, given how drastically things have changed in the last couple of months. The modules were very helpful in deepening and strengthening my knowledge of consumer trends and provided a clear path to practically apply them in building purpose-driven innovations.

Emeka Obia

Lead, Strategy and Planning at Leo Burnett

Throughout the course, I acquired strategic information and tools that unlocked and harvested a more purposeful business perspective, in addition to enabling me to activate these same ideas with a vast spectrum of canvases, toolkits and checklists presented with inspiring real-life examples.

Christian Stefanoni González

Researcher and Creative Director at MATERIAPARADISO

The course was very inspiring and unlike anything I've seen so far. I learned step by step how to organize workshops and tours that use consumer trends to generate meaningful business ideas. When I finished, my head was full of ideas. I can see myself applying the workshops in different environments, from students at the university to entrepreneurs during consultancies.

Deborah Tazima

Professor at Pontifical Catholic University of Paraná

As someone who helps companies to develop their brands and find their purpose, I found this methodology incredibly useful. The framework that the course provides is a valuable addition to any planner's toolkit. It also helps brands see whether their innovations truly address human needs and take broader sustainability context into consideration, keeping them accountable for their chosen direction.

Sasha Zaprudska

Partner and Head of Planning at LP/AD

I believe when you have followed this course you will look at the world and how it is changing in another way, always with purpose on top of mind. Yes I would recommend it!

Stjin Janssen

Innovation Consultant at Way Innovation

The best part was learning tools and exercises that help and guide us through the process of spotting trends and implementing an innovation. I thought the structure was wisely put together and the steps complemented each other following a good progression. I look forward to implementing everything in my work.

Marina Machado

Strategy & Insight at Brand Genetics

Simone Niedenzu

Managing Partner at IDEACT

Pablo Riquelme

Project Manager: ALTÁN REDES

Raissa Sales

Director of Innovation: CONRERP3

Stacy Never Beran

Senior Lecturer at Loyola University of Chicago

Alizee Chatenoud

Senior Innovation Consultant at Board of Innovation

Emeka Obia

Lead, Strategy and Planning at Leo Burnett

Christian Stefanoni González

Researcher and Creative Director at MATERIAPARADISO

Deborah Tazima

Professor at Pontifical Catholic University of Paraná

Sasha Zaprudska

Partner and Head of Planning at LP/AD

I believe when you have followed this course you will look at the world and how it is changing in another way, always with purpose on top of mind. Yes I would recommend it!

Stjin Janssen

Innovation Consultant at Way Innovation

Marina Machado

Strategy & Insight at Brand Genetics

1. Team access to Academy - and MORE!

2. Trend-Driven workshops

Workshops-2

Frequently Asked Questions

What is Purpose-Driven Innovation (PDI)?

PDI is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities. We have been using the core elements of this framework for over 10 years at leading brands worldwide and published an acclaimed book on Trend-Driven Innovation in 2015 (Wiley, New York). Our latest latest round of work, expanding the methodology to include a deeper 'why' of trends, together with Business of Purpose, guarantees it will continue to push the envelope in 2023, if not until 2030 😉.

Why did you make this course?

We believe purpose to be the trend-of-all-trends and that teaching purpose-driven innovation – our methodology and trend framework – is the key to fulfilling our mission of empowering more professionals to bring more sustainable and impactful innovations to market.

Does the course include any 'live' elements?

No. The full course is self-paced and pre-recorded, meaning you can go through all the modules whenever it fits you, all by yourself.

We advise about five weeks of studying in total, but again, this is fully up to you. Throughout the modules you are of course more than welcome to reach out to any of our Trend Analysts who will be available to answer any questions you may have.

How much time will it take me to complete the course?

By being completely pre-recorded, the course is suitable for professionals who need to balance their busy schedules with self-paced learning. We recommend users take a week per module (there are five modules), studying for about two hours each working day.
This means a minimum learning requirement for the entire course would be 5 weeks x 5 working days x 2 hours = approx. 50 hours.

What language(s) is Academy delivered in?

Academy’s videos and materials are in English - we recently added optional Spanish and Portuguese subtitles, while all downloadable bonus materials now also come in English, Spanish and Portuguese.

Do you offer a money-back guarantee?

Yes! We offer a no-risk guarantee. If, after purchasing, you feel Academy is not for you, just let us know within 30 days of your purchase and we will refund in full.

I'm an Amplify client, do I get access to Academy?

Yes! All of our Amplify clients are entitled to Academy access free of charge. To enroll, please log in to your account.

Any questions left?

Talk to Giulia Bolzan, our Events Coordinator 🗣
Your message will go straight into her inbox and will be replied to asap.