Traditional assets coming up short? Help customers leverage their digital stockpiles

Across Latin America and the Caribbean, 27% of people over 15 are excluded from formal financial services, and only 30% have obtained a loan from a financial entity in the past year.

Aiming to help unbanked and underbanked people level up, Ecuador-based Banco del Pacífico has found a novel way for them to build their credit scores. With 'Banca Gamer,' the bank now recognizes assets held in gaming accounts — think skins and other collectibles with monetary value — as collateral for securing a loan.

To broaden your brand's reach, why not follow Banco del Pacífico's lead and embrace a wider definition of savings and investments? Which untapped digital assets do your (potential) customers hold?