GBP 146. That’s the average monthly income earned by nearly 24 million Brits using online resale platforms like Depop, according to Virgin Media O2 Business research. Over the course of a year, that adds up to GBP 1,752 — enough to cover the average annual UK energy bill. ⚡️
As 69% of those surveyed were concerned about holiday affordability, it’s no surprise second-hand selling and gifting are in:
- Frugal lifestyles: 43% of British consumers are cutting back on non-essential purchases
- Pre-loved bestsellers: Clothing (68%), books & media (33%) and electronics (27%)
- Gen Z-led: 35% sold items online in the past three months, jumping to 54% among Gen Z
- Entrepreneurial pursuits: 68% of Brits are actively seeking ways to save or make extra money
In 2025, as consumers globally look to make extra cash and diversify their income streams, brands have a unique opportunity to empower at-home side-hustlers while fueling circularity within their product offerings. How?
🌀 LOOPLIFE: AI solutions simplify and normalize the shift to circularity 🌀
Climate and financial anxieties remain top of mind. Despite good intentions, barriers like cost and convenience hold people back. The solution? AI-powered tools that educate, curate and simplify sustainable living.
Platforms like Depop, with its AI-driven listing feature, showcase how innovation can bridge the gap — empowering circular consumption and unlocking new revenue streams. But keep in mind that even second-hand is prone to overconsumption.
