Franziska Füsting

Meet Franzi, our Amsterdam-based Research Lead, who combs the globe for purpose-driven business opportunities. She holds degrees in Industrial Business Management and Fashion Business & Development. During her bachelor thesis, Franzi analyzed the antecedents and consequences of the say-do gap of corporate purpose and developed a tool to bridge this divide.

This academic background honed Franzi’s creative and strategic skills, allowing her to help clients translate consumer trends into actionable insights. She has hosted webinars, workshops and trend presentations for universities and brands from Medellín to Melbourne. Her most recent clients include Inexmoda, Macmillan Cancer Support and Cameo.

As the coordinator of Amplify's Ask an Analyst service, Franzi provides insightful replies to our clients' burning questions. She also oversees the Amplify stats database, writing weekly takeaways and scanning the web for must-know consumer datapoints to enrich and quantify trend strategies, reports and presentations.