Attention spans may be shrinking, but the gaming universe keeps expanding. Gaming isn't just a pastime — it's a boundless playground for imagination. Bain's 2024 Gaming Report has the numbers to back up that observation. Here's what you need to know:
📈 GAME GROWTH: In 2023, the gaming industry reached USD 196 billion in revenue – outperforming streaming and the movie box office combined. By 2028, Bain predicts global gaming revenue will reach USD 257 billion, growing 6% annually.
👾 GENERATION GAMER: Across six countries, 52% of people report video gaming regularly. Over 80% of 2 to 18-year-olds identify as gamers, dedicating 30% of their entertainment time to game worlds. But don’t count out older cohorts: 31% of those over 45 also claim the gamer label and constitute a largely untapped audience.
🎮 SOCIAL SCENES: Think Roblox and Fortnite are just games? Think again. These platforms are the new malls — players are hanging out, creating, connecting and even shopping. Immersive gamers (those who spend 1.5 hours/week more in a game than non-immersive gamers) dedicate a third of their time to non-gaming activities.
🎨 CO-CREATION: 80% of gamers have played games with user-generated content (UGC), and 1 in 7 have created in-game content. Among UGC creators, 80% say the experience is all about creative self-expression and making content for their friends to enjoy.
As demonstrated by Beetlejuice and Brat Summer smashing sales records on Roblox, gaming platforms are increasingly becoming a prime space for interacting with audiences new and old.
