Originally created by Twitter co-founder Jack Dorsey, Bluesky is a decentralized microblogging app that lets users curate their own algorithms with custom feeds (now firmly on Zuck’s must-copy list). Growth was steady but slow, sparking doubts: would it flop like Koo or could it be a viable alternative to X? Fast forward to today: in just two weeks, Bluesky’s user base soared to 19M+ as people fled X for calmer skies following the US election. The platform has become a refuge from Musk’s increasingly polarizing space (soon to be state media?), where political content feels unavoidable.
In 2025, could Bluesky dethrone X and solve misinformation and cyberviolence? Spoiler: nope. But its rise shows one thing: users crave better social spaces. 💬✨ Think: places to connect, debate (without toxicity), and explore identities. So, how can brands and platforms join this Elon-free movement?
✋ Take a stand: Follow The Guardian’s lead and say goodbye to X.
💡 Be inspired: Bluesky’s anti-toxicity tools and no-gen-AI-training pledge are setting new benchmarks.
🔗 Get together: Bluesky might not win on its own, but apps like Openvibe, which merges Mastodon, Bluesky and Threads, demonstrate the power of combining decentralization and aggregation.
