WWF's Living Planet Report 2024 sounds the alarm: average wildlife population sizes have plunged by 73% (!) since 1970, with the steepest declines in Latin America & Caribbean (95%), Africa (76%), Asia-Pacific (60%) and freshwater ecosystems (85%). Ecosystems are nearing their tipping points, from the Amazon’s rapid dieback to coral reefs’ decline.
For 2025, it’s time to take off the carbon tunnel glasses and bring biodiversity into focus. This week’s UN biodiversity conference in Colombia urges brands to act, too!
💡 Ask yourself: how is your brand contributing to biodiversity loss? What can you do to safeguard and regenerate nature? Amid rising climate adaptation demands, consider how you’ll reshape your processes and priorities with biodiversity — and its (mainly Indigenous) guardians — in mind.
