TrendWatching | Amsterdam Trend Event

Program

08:30 - 09:10

Welcome ☕️

Welcome ☕️

For those arriving early, we're serving a light breakfast - beautiful views included
09:10 - 09:30

Acacia Leroy

TrendWatching AI ⚡️

TrendWatching AI ⚡️

Plunge into the world of AI-driven trends + innovation and experience first-hand how consumer expectations have been put into overdrive
09:30 - 10:15

Erick Smet

AI 2025: Shaping New Consumer Realities 🔮

AI 2025: Shaping New Consumer Realities 🔮

Deep dive into key AI trends like LOOPLIFE and MIRROR MIRROR to discover how brands are envisioning the future to foster solo-communities and extend life (!)
10:15 - 10:55

Robbie Hodges

Artificial Journeys 🧭

Artificial Journeys 🧭

Explore the new business landscape through a consumer's eyes, where AI shapes every touchpoint and brand interaction – a journey of automated excellence

Quick 20-Minute Break
11:15 - 11:45

Applied Synthetics 🛠️

Applied Synthetics 🛠️

Master applied AI through our show-don't-tell panel discussion, featuring business leaders already implementing successful synthetic strategies
11:45 - 12:30

Michell Zappa

Autonomous Futures 🦾

Autonomous Futures 🦾

From exponentials and centaurs to AI endgame: Consider this your preparatory AGI checklist, based on new-age tech scenarios and a decade of research expertise

1 Hour Lunch & Connecting

13:30 - 14:15

Livia Fioretti

Culture 2025: Key Consumer Trends 🤩

Culture 2025: Key Consumer Trends 🤩

The counter-intuitive approach to shaping culture in an AI-driven world: Reject the algorithm, prioritize serendipity and occasionally embrace rage in the AGE OF IMPERFECTION
14:15 - 15:00

Acacia Leroy

From Asia To The World 🌏

From Asia To The World 🌏

As a region known for its hyper-optimized consumerism and digital-first mindset changes pace, learn from LOST LIFESTYLES, CROSSOVER CURRENCIES and more – and be the first one to bring them to your own local markets

Quick 15-Minute Break
15:15 - 15:45

Erick Smet

What's on your radar? 🎯

What's on your radar? 🎯

So many expectations, so little time: Recalibrate, reflect and enjoy an interactive exercise to identify your personal trend of all trends
15:45 - 16:30

Livia Fioretti and Michell Zappa

Ideation Magic 🦄

Ideation Magic 🦄

If only you could turn your selected trend – and many others – into meaningful innovation directions of your own with the push of a button, if only...
16:30 - 17:00

Networking & Drinks 🍸

Networking & Drinks 🍸

Enjoy drinks and canapés in the Eye's gorgeous foyer

Some of our keynote speakers

Erick works across the intersection of trend intelligence, business opportunities and strategic direction. A Dutch-Belgian hybrid, Erick combines his academic background in innovation research and concept development with his love of getting into the nitty-gritty of the new and the next. Through his work, he’s produced multiple podcasts and white papers on intersectional activism and led innovation trajectories for various multinational brands including JP Morgan Chase, Brookfield and PageGroup.

Erick Smet

Content Director

Livia helps TrendWatching’s clients worldwide to act on trends. She has presented TrendWatching keynotes and workshops to business professionals in over 30 cities across the globe. From conceptualising trend-driven strategies to ideating innovations that will cater to future customer expectations, Livia has a firm understanding of how trends manifest across continents. Passionate about culture, strategy and inspiring creativity, she is an accomplished speaker and workshop facilitator who has presented dozens of trend keynotes and innovation workshops for clients like DSM and A+E - from Brazil to the US.

Livia Fioretti

Director of Insights

With a background that spans writing, speaking and consulting, Acacia has become a pivotal figure in delivering insights that assist a diverse range of clients, from Fortune 500 CEOs to boutique agencies. Her expertise is rooted in a profound understanding of Asian consumers, which she leverages to guide clients in launching insight-driven innovations.

Over the past seven years, her journey has taken her across more than 20 countries in Asia Pacific, Europe, and North America. During this time, she has delivered over 100 keynotes and workshops.

In her current role as Senior Trend Analyst & Asia Lead for TrendWatching, Acacia oversees all APAC trend content from her base in Singapore.

Acacia Leroy

Asia Lead

Over the past seven years, her journey has taken her across more than 20 countries in Asia Pacific, Europe, and North America. During this time, she has delivered over 100 keynotes and workshops.

In her current role as Senior Trend Analyst & Asia Lead for TrendWatching, Acacia oversees all APAC trend content from her base in Singapore.

Based in the UK, Robbie helps brands, from Warner Music to Nissan, to identify and run with the latest consumer trends. Having traveled extensively as a journalist and editor before segueing into brand strategy, he brings a global perspective and open-mindedness to his work – delivering reports, workshops and presentations that embrace TrendWatching’s cross-industry approach.

Robbie Hodges

Trend Analyst

Michell operates at the intersection of technology forecasting, business potential, and futures literacy. Swedish-Brazilian and currently living in Portugal, Michell merges his academic pursuits in technology trend analysis with an intrinsic passion for the futuristic and groundbreaking. His company, Envisioning, focuses on the impact and emerging technologies and how to think about potential futures. He has consulted and led research projects for public entities and several multinational corporations worldwide.