Privacy Policy


TrendWatching has created this privacy statement in order to demonstrate our firm commitment to your privacy. We will never offer any information about you to any outside company unless we receive your prior consent. The following discloses our information gathering and dissemination practices for the TrendWatching website and newsletter, as well as display-based advertising across the Google Content Network.

If for any reason you feel that your privacy or security has been compromised, contact us immediately at:

Information we gather and track.

Information on general usage and any optional personal details you provide to us will be used to provide you with enhanced features such as customized content, access to special sections on our websites, information about upcoming events, relevant resources, and so on.

We collect the following types of information:

TrendWatching collects data through registration from our subscribers. Additionally, usage information may be analysed so that we can judge our system’s performance or to determine whether we should offer customizable features in the future.

Your computer reaches us via a particular IP (Internet Protocol) address. This can tell us things like what part of the world you’re connecting from. Or what service provider you are using. We may use your IP address to help diagnose problems with our server, and to administer our website. Your IP address may be used to help identify you and to gather broad demographic information.

Your browser offers “cookies” which — unless you disable their use — store small amounts of data on your computer about your visit to our site. Cookies assist us in tracking which of our offerings you like best. However, cookies tell us nothing about you personally unless you specifically give us additional information.

Surveys may ask for contact information or unique identifying information to increase the value of the results. Contests may require contact information or other demographic/personal information in order to determine your eligibility.

Subscriber details & Marketing communications:

Our site uses a sign-up form for readers to subscribe to our Trend Briefings. This information is used to end the monthly Trend Briefing content newsletters, as well as information on relevant TrendWatching events and resources. Users may opt-out of receiving any or all of these communications at any given time by clicking on the unsubscribe link that’s included in all email communications from TrendWatching. Alternatively email: specifying ‘Email Opt-Out Request’ in the subject line.

TrendWatching uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry, or via an email address explicitly provided by a customer. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the TrendWatching website. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy. To opt out of remarketing, please email: specifying ‘GCM Opt-Out Request’ in the subject line.

Contacting TrendWatching

If you have any questions about this privacy statement, the practices of this site, or your dealings with this website, please contact:

19-20 Great Sutton Street
EC1V 0DR, London
United Kingdom

TrendWatching and its logo are trademarks of TrendWatching. The TrendWatching website and newsletter are copyright © TrendWatching. All rights reserved.

Other brands or products mentioned, advertised or featured are trademarks, service marks, registered trademarks or registered service marks of their respective holders.