TrendWatching

Meet our core team

Alex, our dynamic Content Intern, excels at spotting and analyzing fresh trends and business opportunities. Born and raised in Germany, Alex is currently honing his skills through a Bachelor’s program in 'Trend Research & Concept Creation in Lifestyle' at Fontys in Tilburg. With a deep passion for art, culture, and music, Alex often spends his leisure time exploring thrift shops or immersing himself in the vibrant offerings of museums, soaking up inspiration.

Alexander Breuer

Content Associate

Antara, an Indian designer based out of London, is currently pursuing a Master’s in Design Futures at the Royal College of Art. Her focus lies in blending AI with research, innovation, foresight and complex problem-solving through design. Being a part of TrendWatching’s Design x AI Team, she’s eager to bring a creative yet strategic lens towards shaping future‑ready solutions. When she’s not designing, she’s either playing basketball, playing the violin or boxing!

Antara Kamath

Design x AI Associate

Dimitar is a recent UX Design graduate now pursuing a preparatory program in management at Rotterdam School of Management. Originally from Bulgaria and now based in the Netherlands, he’s passionate about design research, digital experiences, and exploring how technology shapes everyday life. At TrendWatching, he focuses on exploring the ever-changing nature of AI and trend-driven innovation. Outside of work, he enjoys travelling and discovering new cultures.

Dimitar Dimitrov

AI x Design Associate

Divij is currently studying Econometrics and Data Science at the University of Amsterdam. Passionate about the future of AI, economics, and long-term strategy, he brings a sharp analytical lens and a curious mind to the team. When he's not decoding data, you'll find him playing basketball, diving into future-focused reads, or exploring Amsterdam.

Divij Chhatwani

Research x AI Associate

Domonkos, born and raised in Budapest, is currently completing his BSc in Politics, Psychology, Law and Economics (PPLE) at UvA, with a focus on Law. Recently, he's expanded his interdisciplinary expertise through a minor in Data Science and AI. At TrendWatching, Domonkos researches AI tools and strategies, bringing a unique perspective to explore how technology intersects with human systems. When he's not diving into research, you'll find him training for triathlons or immersed in his favorite books.

Domonkos Toth

Research x AI Associate

Erick is one of our Senior Trend Analysts who works across the intersection of AI, trend intelligence and innovation. A Dutch-Belgian hybrid, Erick combines his academic background in innovation research and concept development with his love of getting into the nitty gritty of the new and the next; helping our clients unlock their purpose-potential.

Erick Smet

Head of AI Innovation

Born in Brazil and based in Barcelona, Giulia runs our Business Development, while also coordinating our Events and our Academy activities. She has an M.Sc. in Strategic Design focusing on social innovation and believes that trends are a powerful tool for designing better futures. In her free time, you can find her chasing the sun with Gringo, her Norwegian dog with a Latin soul.

Giulia Bolzan

Business Development Director

Liesbeth curates and writes TrendWatching Daily. A Dutch-Canadian hybrid, Liesbeth has worked for start-ups and scale-ups, including Urbanbite and Springwise. More recently, she’s taken a hands-on interest in organic agriculture, working as a vegetable farmer when not covering the latest innovations and consumer insights.

Liesbeth den Toom

Senior Editor

Livia heads up our Training and Methodology team, as well as our LatAm activities. She is also one of our presenters and workshop facilitators, having worked with clients in Spain, Norway and Ecuador. She previously worked as a Trend Researcher and Innovation Consultant in Brazil (where she’s originally from).

Livia Fioretti

Director of Insights

Nikki is our Dutch Head of Design who has adopted London as her home base for the last 8 years. She joined TrendWatching after graduating in Graphic Design at Central Saint Martins and has been owning many of our content and products ever since, ensuring they look as engaging as possible with fresh visual funkiness!

Nikki Ritmeijer

Head of Design

Rachada is our Senior Trend Analyst based in Bangkok, Thailand. She is a seasoned keynote speaker, having headlined events such as Techsauce, the Global Trend Summit, the Brunei Startup Summit, and Braze Singapore. She also leads workshops for organizations like Beiersdorf and Bank of Ayudhaya. Before joining our team, Rachada spent over two decades in marketing leadership at global companies including Unilever, J&J, PepsiCo, and Nestlé Thailand.

Rachada Apiromdej

Senior Trend Analyst

Raymond is one of our Senior Trend Analysts, bringing 20+ years of experience in researching and analyzing consumer and industry trends to the team. He is a frequent presenter and facilitator at in-house trend sessions and industry events and has been quoted in media including the New York Times, USA Today, CNN, and the South China Morning Post. In his free time, Raymond is busy turning his garden into an urban oasis or exploring new places.

Raymond Kollau

Senior Trend Analyst

Reinier founded TrendWatching in Amsterdam in 2002. He is convinced that the transition to a more sustainable and inclusive economy is one of the biggest, most meaningful business opportunities ever.

Reinier Evers

Founder

Reinier founded TrendWatching in Amsterdam in 2002. He is convinced that the transition to a more sustainable and inclusive economy is one of the biggest, most meaningful business opportunities ever.

Riz is our Head of Product who now oversees our Platform and digital strategy. After growing up as a true global citizen, from Sri Lanka to Singapore to the Netherlands, he keeps expanding his all-round business acumen, channelling it towards empowering the purpose-driven economy in every possible way. When he's not trying to better the world in some way, you might catch a glimpse of him in some high-altitude mountain or catching a surf in Sri Lanka.

Riz Razak

Head of Product

Having covered LGBTQ+ issues, travel and lifestyle trends as a writer and editor at The Telegraph and SUITCASE Magazine, Robbie joined TrendWatching after becoming curious about how businesses can build a better tomorrow – one in which profit and purpose harmoniously coexist. When he’s not exploring innovations from his home office in London, Robbie enjoys scoping out the city’s less-obvious running routes.

Robbie Hodges

Senior Trend Analyst

Rodrigo, from Santiago, Chile, holds a degree in International Business Administration and Data Analytics. Having lived in four countries, and now based in Amsterdam, he brings a global perspective to TrendWatching’s AI team. His current projects include Virtual Humans, Agentic Futures and Liquid Content. In his free time, Rodrigo enjoys exploring new cultures and capturing moments through photography.

Rodrigo Pačeko-Rudzājs

AI Innovation Strategist

Born in Himachal Pradesh, India, Udit is currently pursuing his MSc in AI at the UvA. He previously worked as a Data Scientist and is now contributing to AI research and development at TrendWatching, with a focus on building practical machine learning systems. His interests span reinforcement learning, quants, and applied AI. In his spare time, he enjoys playing football, cooking, and biking through Amsterdam.

Udit Thakur

GenAI Associate

Victoria is our Head of Trends. An experienced presenter, Victoria has delivered empowering keynotes, internal strategy sessions and innovation workshops for brands across the globe, and is passionate about helping businesses to understand, validate and apply trends.

Victoria Loomes

Head of Trends