UPDATE: For an up to date take on the opportunities that exist in (post-covid) 2021, please dive into our ‘21 trend driven opportunities for 2021‘!
January 2020 | It’s here! For what feels like forever, 2020 has been every trend watcher’s near-mythical time horizon. Now, we’re about to live it.
New challenges – and huge new opportunities! – are ahead. So here are five key emerging consumer trends to supercharge your planning. Each one is a powerful opportunity to build new products, services, campaigns, brands and more that people will love in 2020 and beyond.
1. GREEN PRESSURE
In 2020, consumers move from eco-status to eco-shame.
2. BRAND AVATARS
Human brands take powerful new form.
3. METAMORPHIC DESIGN
Consumers demand relevance as a service.
4. THE BURNOUT
Smart brands rush to help those burned by the pressures of modern life.
5. CIVIL MEDIA
Why the future of social is meaningful connections.
Remember, trends mean nothing if you don’t use them to make what you do – and the world – better. So absorb these trends, take them to your team, share, discuss, argue and conspire.
But most of all, act.
Never miss a TrendWatching Quarterly Briefing!
Never miss a TrendWatching Quarterly Briefing!
Never miss a TrendWatching Quarterly Briefing!
Never miss a TrendWatching Quarterly Briefing!
Never miss a TrendWatching Quarterly Briefing!
The 5 trends featured here are important, but they represent just a small fraction of the consumer landscape.
Clients of our Premium Service have an instant global Trend Department at their fingertips. They have access to our entire Trend Framework, built around the 16 mega-trends that define modern consumerism. Beneath these sit 120+ actionable trends (the trends featured here, along with a host of others we continue to track), all illustrated with 20,000+ hand-curated, best practice innovations. If you’re serious about trends, it’s a no-brainer.
As always, we wrap up these annual Trend Briefings with a call to action…
While it‘s our job just to watch trends, ambitious business professionals should read this Briefing with only one thing in mind: how to apply these trends to create compelling new innovations that will delight your customers (and win new ones!).
So, what are you waiting for? Time to make 2020 your best year yet!
Cheers! Proost! 干杯! Salud! Skål! 건배! Santé! Prost! Şerefe! Mabuhay! Saúde! Chok dee!
This Trend Briefing has many hands on it. A huge thanks to the team that pulled this together with such positivity and enthusiasm, especially: Vicky Kim and Nikki Ritmeijer (for design!), and also Maxwell Luthy, Vicki Loomes, Henry Mason and Lisa Feierstein. THANK YOU!