KFC Philippines turns customers' AI-generated dream snacks into reality
To celebrate International Fried Chicken Day, KFC Philippines invited fans to design their dream KFC snacks using Meta's AI sticker feature. From 4-6 July 2024, fried chicken enthusiasts could use the KFC Crave Generator to share their creations on social media with the hashtag #KFCInternationalFriedChickenDay. The fast food giant selected the 11 most innovative ideas, turning them from digital concepts into edible products. The creators of these chosen snacks were also invited to taste their creations.
This activation reminds us of Burger King’s Million Dollar Whopper Contest from earlier in the year. Neither KFC Philippines nor Burger King US made the fan creations available for sale to the public. However, consumers jaded by ‘the age of average’ still welcomed the opportunity to exercise creativity and co-create truly novel products.
Trend bite
Opportunities for deeper customization, greater control and the ability to hack goods and services keep expanding — with customer expectations advancing in lockstep. It's a trend we've dubbed REMIX BRANDS, and it points toward a future where customization is a starting point instead of an add-on at the end of the customer journey.
If that goal seems too ambitious for your brand, the immediate opportunity could lie in delivering surprise and delight. Quick-service restaurants have one of the most template-based business models around. When consumers think they know exactly what to expect — like at a KFC or Burger King — it’s good to shake things up.
