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Acacia Leroy

Asia Lead

With a background that spans writing, speaking and consulting, Acacia has become a pivotal figure in delivering insights that assist a diverse range of clients, from Fortune 500 CEOs to boutique agencies. Her expertise is rooted in a profound understanding of Asian consumers, which she leverages to guide clients in launching insight-driven innovations.

Over the past seven years, her journey has taken her across more than 20 countries in Asia Pacific, Europe, and North America. During this time, she has delivered over 100 keynotes and workshops and her work has directly influenced top brands, including Adidas, Coca Cola and MasterCard, translating trend insights into winning innovation ideas.

In her current role as Senior Trend Analyst & Asia Lead for TrendWatching, Acacia oversees all APAC trend content from her base in Singapore and represents the brand at key industry events and major client engagements.
 

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Acacia in action

Acacia in action

Watch Acacia as she unpacks Asia’s soft power revolution during our Global Trend Summit in Bangkok—where TikTok trends, #Cores, fandoms, and pop culture are reshaping consumer behavior. Discover how brands can tap into this cultural wave and thrive.

Acacia Leroy - Bangkok Global Trend Summit 2024
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Want to involve Acacia?

Email Giulia Bolzan, our Events Coordinator. She'll get back to you asap.

(not Gmail etc 🙏)