Acacia Leroy

With a background that spans writing, speaking and consulting, Acacia has become a pivotal figure in delivering insights that assist a diverse range of clients, from Fortune 500 CEOs to boutique agencies. Her expertise is rooted in a profound understanding of Asian consumers, which she leverages to guide clients in launching insight-driven innovations.

Over the past seven years, her journey has taken her across more than 20 countries in Asia Pacific, Europe, and North America. During this time, she has delivered over 100 keynotes and workshops and her work has directly influenced top brands, including Adidas, Coca Cola and MasterCard, translating trend insights into winning innovation ideas.

In her current role as Senior Trend Analyst & Asia Lead for TrendWatching, Acacia oversees all APAC trend content from her base in Singapore and represents the brand at key industry events and major client engagements.
Last not but not least, she recently hosted our APAC Webinar on AI x Consumer Expectations - watch the recording here ✨