While most artists embark on global tours, Bad Bunny flipped the script with his Puerto Rico residency 'No Me Quiero Ir De Aquí.' Instead of scattering economic benefits across world capitals, he's drawing the spotlight — and tourism dollars — directly to his homeland. The 30-date run at the Coliseo de Puerto Rico transforms a concert series into an invitation for the world to discover the island on its own terms.
The first nine shows were reserved exclusively for Puerto Rican residents, with in-person ticket sales preventing scalpers from gaming the system. When international fans join later shows, they'll be able to experience Puerto Rico through carefully crafted VIP packages that blend entertainment with cultural immersion — a model aimed at ensuring tourism serves the community rather than the other way around. This approach amplifies themes from his album "Debí Tirar Más Fotos," which weaves traditional rhythms with sharp commentary on gentrification and cultural sovereignty.
By making fans travel to him, Bad Bunny shifts the power dynamic: Puerto Rico becomes the center of the musical world, not just another stop on a tour. The strategy proved magnetic — 400,000 tickets sold in just four hours, suggesting audiences are ready to embrace this decolonized approach to live entertainment.
