Livia Fioretti

Based in Barcelona, but with a professional background split across various advertising agencies and consultancy firms in Europe and Latin America, Livia’s passionate about consumer trends and has a wealth of experience helping Latin American brands to further their purpose missions. She's presented TrendWatching keynotes and workshops to business professionals in over 30 cities across the globe.

As Director of Insights, Livia helps TrendWatching clients worldwide to act on trends. From conceptualising trend-driven strategies to ideating innovations that will cater to future customer expectations, and assisting in creating internal trend departments.
Having previously managed Trend Locals, TrendWatching’s 100+ strong spotters network, Livia has a firm understanding of how trends manifest across continents. She brings her local expertise to bear as content lead for Latin America; producing reports, workshops and keynotes to help clients seize emerging opportunities in the region. 

Livia has worked on creative projects with Warner Media, A+E, BBK and General Assembly, and provides ongoing mentorships to students at HEC Paris, Hogeschool van Amsterdam and the University of Newcastle (among others). Media appearances include a The Deep Dive podcast and a feature in newspaper el Deia.