Mexico's government is seeding clouds to induce rainfall; drought is causing mass migration from
Iran's countryside to its cities;
Uruguay is running out of potable water; 300,000 people in Southern
France have seen their taps run dry this week — around the world, freshwater supplies are under threat. And since irrigation of lawns and gardens accounts for a substantial portion of household water use, making yards water-wise is a meaningful way for individuals to stop wasting H20.
Ashley Bachmann, vice president of lawns marketing at ScottsMiracle-Gro explains the reasoning behind the brand's Greenprints initiative: "We're hoping to demystify xeriscaping so DIYers everywhere can take the inspiration and run with it, making a positive change for their homes, their communities and the environment." How could your brand simplify water-saving measures that consumers can implement?
