Husqvarna's innovation is a timely response to the escalating biodiversity crisis. And the need for solutions is urgent: among countless other indicators of the drastic decline of insects and birds, a recent study found that butterfly populations inhabiting European grasslands dropped by 36% between 2011 and 2020.
According to Husqvarna, if every lawn across Europe dedicated 10% to rewilding, the resulting area would quadruple that of Europe's largest nature reserve. While tiny wildflower meadows aren't a substitute for large-scale conservation, they're an unmistakable improvement on ecologically impoverished lawns.
By integrating an eco booster into the regular act of mowing, Husqvarna provides consumers with a convenient mechanism for environmental stewardship of their own plot of land. And who knows — once they've allowed nature to flourish in one corner of their yard, they might be inspired to rewild some more :-)
