The Singapore National Heritage Board recently launched Recustom, a fashion brand aiming to revive the country's tailoring community. The initial collection featured 15 exclusive looks, developed in collaboration with seven local designers, including Graye and ANS.EIN. Unlike conventional retail, these designs are not available off-the-shelf. Instead, customers must visit local tailors to recreate the looks using provided design blueprints and their own pre-loved garments as raw material.
Recustom looks to promote sustainable fashion habits and bolster the local tailoring sector, which boasts a rich heritage of craftsmanship and detailing but has suffered from the rise of fast fashion. Additionally, to encourage community involvement, the brand invites designers, tailors and fashion students to contribute new designs and expand the collection.
