Cooking with leftovers is nothing new, of course, and Brazil has carreteiro, a traditional rice dish made with bits of grilled meat from the previous day's barbecue. But Nissin's ads demonstrate how messages about crucial topics like eliminating food waste can be woven into a company's regular roster of entertaining and brand-building campaigns. Sustainability communication doesn't have to be dry or dull, and yes — it can help sell instant noodles, too ;-)
