Amsterdam-based theater group De Theatertroep recently created its own water brand: L'EAU POUR L'ART. Its reasoning? The arts are in dire need of funding, and bars and cafes at most cultural spaces still serve bottled water. So instead of letting water profits flow through to multinational bottling companies, why not divert that money to the arts?
L'EAU POUR L'ART is available in both carbonated and non-carbonated versions, and its founders are calling on all theaters, museums and concert halls to start stocking the brand. For every liter sold, at least EUR 0.06 will go to the Prins Bernhard Cultuurfonds, which provides financial support to a wide variety of performers and visual artists.
