While planting trees can be beneficial, protecting and restoring existing forests and other ecosystems is one of the most important natural climate solutions at our disposal. If your company has any interest in protecting life on earth, consider diverting part of your marketing budget to ecosystem conservation.
And that goes double for brands with explicit connections to nature, like Żubr, whose Senior Brand Manager Urszula Czerniawska-Kapeluch explains: "As our brand draws from the world of Polish nature, we feel responsible for actively supporting its protection."
