In city's mobility app, Shanghai citizens get green points for taking bus or train

While Shanghai's public transport system is extensive, well-developed and used by millions of people every day, around a quarter of journeys are still made by car. In the sprawling megacity, that leads to severe traffic congestion and massive emission of pollutants.

Suishenxing's green credits initiative offers a recurring reminder of the CO2 emissions residents can save by choosing public transport over cars, providing a positive reinforcement to do the right thing. In a city of nearly 25 million people, those tiny nudges and individual decisions add up. Which tools could your organization offer consumers to help them track and manage their eco-impact?

Related: New credit card rewards purchases of train tickets and oat milk with 5% cash back