FutureCard isn't the first financial product to connect individual spending habits to environmental impact. Swedish Doconomy released the
DO card a few years back, and LA-based
Aspiration introduced a carbon offset credit card in March. DO allows users to track their carbon footprint, while Aspiration plants a tree for every purchase. Both create greater awareness, but FutureCard actually ties a person's intrinsic drive to make the world better, to the extrinsic motivation of a cash reward. Combine that with social pressure and COP26 headlines, and consumers might actually bring their spending in line with their intentions.
