By linking a tangible expiry date to four very specific animals, Mastercard makes it abundantly clear how little time is left to save over 2,000 species on the critically endangered list, and how urgent it is to preserve their habitats before they're lost forever.
The cards were created in partnership with Conservation International, which will receive USD 1 for each card sold. Virtual cards are available now, and physical cards will follow this summer; they'll be made of eco-friendly materials to prevent expired cards from contributing to plastic pollution.
