As Hoss Hassani, GM vice president of EV Ecosystem, explained: "GM wants to be the company that puts everyone in an EV, and we understand that vehicles are only part of the equation. We also need accessible and frictionless EV infrastructure and compelling education to make our all-electric future a reality."
When it comes to any new technology, people can harbor preconceptions that make them stick with what they know. How can your brand fill in those knowledge gaps and provide the guidance they need to make fully-informed decisions? Like GM, strive to keep the experience human, interactive and available on-demand from wherever consumers wish to connect.
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