In a recent survey performed for resale platform thredUP, retail analytics firm GlobalData found that 1 in 3 Gen Z consumers feel addicted to fast fashion. And over 50% of college students want to quit or lower their fast fashion spending.
So, just in time for back-to-school shopping, thredUP has launched the Fast Fashion Confessional Hotline with Stranger Things star Priah Ferguson. After dialing 1-855-THREDUP, callers will hear Priah convincing them to stop buying fast fashion and offering a breakup pep talk. She also adds a confession of her own.
The platform's website features a range of looks selected by Priah, from 'Library Session' to 'Game Day,' and helps shoppers get into thrifting by finding similar styles with a single click.
