AB InBev-owned Corona is taking aim at the growing market for low-to-no alcohol beverages, citing research that the category is forecasted to grow by 31% by 2024.
'Buzz-less spirits' are also listed as one of Whole Foods' top 10 food trends for 2022: "The dialed-down spirits category experienced record growth in our stores this year. With millennials and Gen Z-ers dabbling in 'drysolation' during the pandemic, we don’t see the sober-curious mindset going away anytime soon."
In that increasingly competitive field, Corona sets Sunbrew apart by adding vitamin D, appealing to the overlap between mindful drinkers and health-focused consumers, and functionally connecting the beverage to sunshine's warm and happy vibes.
