About Our Trends, Insights, Methodology and Analysts

About us

We're no traditional trend firm!

Being able to spot emerging consumer trends, and then ideate your next breakthrough concept, product or campaign is, well, priceless.

It also happens to be our core expertise and obsession — and has been since 2002.

Our mission

As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to guide, inspire and empower business professionals — whether they're marketers, creatives, strategists, entrepreneurs or innovators — to bring to market more sustainable and impactful innovations that benefit all, not the few.

Our teams and analysts in Amsterdam, Singapore, London, Barcelona, New York and beyond relentlessly scan the globe to spotlight countless meaningful trends and innovations — supported by numerous AI-tools and a network of 100+ dedicated spotters from across the globe.

Our methodology

Guiding our work is our proprietary Purpose-Driven Innovation (PDI) methodology: a core analytical framework that turns trends into meaningful business opportunities. It's designed to guide professionals and the wider world in identifying trends and acting on them.

2030: AI and purpose

Finding ourselves in one of the most transformational and crucial decades ever, we are determined to partner with future-obsessed professionals to make a meaningful difference in the remaining six years — including being at the forefront of AI × consumer expectations and AI × trend-driven innovation. Hey, whatever gets us communally to more sustainable and inclusive innovation!

A few facts and figures

We work with 500+ clients, from the world’s biggest brands all the way to small purpose-driven organizations.
Our trend intelligence platform is used by brands like Google, MultiChoice, Aldi, TBWA, Uber, Itaú and many more. Powered by AI and our trend analysts, we enable professionals to adapt and strategize at speed through our extensive Trend & Innovations Databases, Trend Reports Industry Updates and AI-powered ideation tools.

The free TrendWatching Newsletter and our trend feed on all major socials (including email, WhatsApp, Telegram, and Slack) are put to good use by 100,000s of business professionals across all continents.
Our 100+ strong network of trend spotters – TrendWatching's Trend Locals - and core content research spans every (inhabitable 😉) continent and culture.

Partnering

We believe in purposed partnerships, opportunities, joint ventures, new concepts, small and big, one-offs and long-lasting. Just reach out to Giulia Bolzan, our Business Development Director, to discuss opportunities.