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Innovation of the day

5 March 2021 | With Oatly filing for an IPO and the plant-based milk market forecast to reach USD 21.52 billion by 2024, it's clear that milk alternatives are here to stay. And while those cartons of oat and almond milk may have settled firmly into the mainstream, some entrepreneurs say it's time to ditch the cartons. Instead of a ready-made product, JOI sells almond and cashew base: a paste with cookie-dough consistency that's much...

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As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to inspire, guide and empower future-focused professionals worldwide.

Our Amsterdam, New York, Berlin, Singapore, London and Barcelona teams relentlessly scan the globe to spotlight promising trends, insights and opportunities using our PDI methodology – supported by our spotting network of 600+ spotters in over 60 countries... read more

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