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Innovation of the day

3 March 2021 | On Boxing Day, a massive hailstorm hit Motueka, one of New Zealand's apple growing regions. Just weeks before the annual harvest, some apples were heavily damaged, while others were left with small cosmetic blemishes that nonetheless made them unsuitable for export. Instead of discarding or juicing those apples as it normally would have, local fruit growing company Golden Bay Fruit rebranded them as Stormy Fruit: 'Our very best fruit, kissed by the force of nature.' Much of the fruit produced in New Zealand is sold in Europe and Asia, and quality grading ...

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