Hello, 2021-2030!

Join 100,000+ future-focused professionals in 180 countries already receiving our Free Trend Updates.

Sign up for our Free Trend Updates

Innovation of the day

20 April 2021 | Grassroots energy initiatives started pushing for clean and safe alternatives to coal and nuclear back in the 1980s and 1990s. New energy communities have been rising up ever since, but only captured a small share of the market in most countries. Viewing them as key to an equitable clean energy future, outdoor clothing brand Patagonia just launched We the Power, a documentary and campaign highlighting local energy cooperatives. The documentary focuses on community projects and organizers in Germany, Belgium, the United Kingdom and Spain, showing how decentralized ...

Our Services

  • From TrendWatching Premium, our trend intelligence platform, to Bespoke and our new Academy services, we are guiding professionals at world-leading brands and agencies all the way to future-focused startups. In good times. In turbulent times.

    Learn more

Business of Purpose

  • Business in 2021 will be shaped by purposed business professionals creating new products and services that are sustainable, inclusive and profitable. If that resonates, do check out our sister-community 'Business of Purpose', 
connecting you to 650+ likeminded peers in over 60 countries. Exchange ideas and contacts, dive into resources, join Virtual Purpose Tours and collaborate with other members to transform business as usual.



As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to inspire, guide and empower future-focused professionals worldwide.

Our Amsterdam, New York, Berlin, Singapore, London and Barcelona teams relentlessly scan the globe to spotlight promising trends, insights and opportunities using our PDI methodology – supported by our spotting network of 800+ spotters in over 65 countries... read more

Looking for solutions in these trend-heavy times? Do get in touch with Camilla Van Grembergen, our Business Development Director – she, and we, might have some answers.

Media Mentions