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Real innovations from every corner of the world, the trends behind them, and the tools to turn both into your next big idea.

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What’s new

Every innovation worth knowing, from every corner of the world.

Spot it. The innovations you’ll wish you’d thought of, from markets you’d never have time to scan yourself.

AI-powered and human-curated, across industries, regions and generations.

32,000+curated innovations

1,000+added every month

15B2C industries

Freea new real innovation every dayFull accessall 32,000+, with 1,000+ added every month

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🇦🇷 ArgentinaA battery ferry for 2,100 passengers Buquebus

🇧🇷 BrazilA Happy Meal box that checks kids’ eyesight McDonald’s × CEMA Hospital

🇪🇺 EuropeHoliday rain? The insurance pays out by itself Airbnb × Chubb

🇧🇪 BelgiumSelfie spots blind travellers can use on their own Visit Flanders

🇺🇸 USAA wristband that turns facial expressions into touchHapWare

🇰🇪 KenyaHandwritten receipts become ready-to-approve payments M-PESA

🇯🇵 JapanGlasses-free 3D content on the everyday desk Sony

🇮🇩 IndonesiaFood delivery by self-docking drones Grab

🇳🇿 New ZealandLoading e-bikes onto the car, no liftingGoover

🇦🇪 UAEOn-demand autonomous pods on their own guidewaysDubai RTA × Glydways

New innovations, spotted every day

What’s behind it

The trends that show what your customers will expect next.

Get it. Human needs don’t change. How brands meet them does. Every innovation answers a need in a new way and raises what customers expect next. We turn those new expectations into trends, and spell out the opportunities they open up for your brand.

Every month, in new Consumer Trend Reports and Industry Innovations Reports.

Freeone trend report a monthFull accessevery Consumer Trend and Industry Innovations Report

Fast Forward Report: Women’s Health Unlocked

PET PERIMETER

30 October 2026

Pet services address genetic information, owner risk and shared care

Product design reduces carrying, fitting and cleaning tasks

SOLVED AT SOURCE

29 October 2026

Product design reduces carrying, fitting and cleaning tasks

Public services reach people through familiar places and networks

EVERYDAY ACCESS

28 October 2026

Public services reach people through familiar places and networks

Self-service expands into design, product trials and stock management

UNSTAFFED STACK

27 October 2026

Self-service expands into design, product trials and stock management

Health campaigns use familiar language and cultural references

BORROWED VERNACULAR

26 October 2026

Health campaigns use familiar language and cultural references

STACKED LOYALTY

23 October 2026

Loyalty programmes group benefits around everyday needs

Wellness brands use storytelling, furniture design and art

WELLNESS STAGECRAFT

22 October 2026

Wellness brands use storytelling, furniture design and art

Brands build campaigns around cultural debates & customer frustrations

FRICTION HIJACK

21 October 2026

Brands build campaigns around cultural debates & customer frustrations

Brands turn food, fandom and pet care into collectible objects

MOOD PROPS

20 October 2026

Brands turn food, fandom and pet care into collectible objects

Charity campaigns connect giving with familiar activities

NATIVE ASK

19 October 2026

Charity campaigns connect giving with familiar activities

What’s next

From the world’s innovations to your next big idea.

Make it yours. Turn what you’ve spotted into concepts for your products, services and brand experiences.

Our AI x Ideation Playbooks give you the instructions and prompts to instantly dream up new trend-driven concepts.

Full accessAI x Ideation Playbooks that turn trends into your own concepts

Real innovation · South KoreaKiaCar-share vans that come to you, by remote control

Real innovation · BrazilGOLFlight check-in and boarding passes inside ChatGPT

Changing expectationFrom asking for help to expecting things to get done

ConceptCarrefour

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This month's trend report cover — Monthly Trend Report

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Why TrendWatching

For everyone deeply into acting on the new. Human insight, AI and our Purpose-Driven Innovation methodology, turned into trend intel and ideation tools you can run with. Trusted from Seoul to São Paulo, Amsterdam to Accra.
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Global QSR Brand 🌎

Major Health Brand 🇯🇵

HH Global 🇬🇧

Pearson 🇺🇸

From those already in the know

“TrendWatching’s global coverage and innovation data make this platform an invaluable resource. The Innovation Database is a personal favorite!”

Global QSR Brand 🌎Foresight Manager

“Their AI x Ideation Playbooks are a huge help across our diverse team, from product designers to digital marketers. The healthcare use-cases are spot-on”

Major Health Brand 🇯🇵Senior Marketing Director

“It gives us access to valuable consumer trends fuelling our ability to anticipate market shifts and identify opportunities for our clients.”

HH Global 🇬🇧Chief Sustainability Officer

“The TrendWatching platform doesn’t just deliver by providing us with a vast amount of purposed innovations, it also gives a deeper understanding into how these innovations are relevant and why they should be on our radar”

Pearson 🇺🇸Senior Strategist, Consumer & Cultural Insights

“The trend-driven ideation tools are incredible, exactly what I need to make sense of emerging trends!”

Mobile Payments Provider 🇨🇭UX Researcher