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Your 2026 breakthrough awaits

Like us, you love trends, but unlike us, you have no time.
The solution? Let us bring you the trends, insights and innovations ready to act on.

Goodbye overwhelm, hello opportunity!

 

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How our platform helps you turn trends into action

 

1. Trend Opportunity Reports

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1. Trend Opportunity Reports

Save invaluable time while supercharging your planning with our latest trend reports (including The Embodied AI Era and our 2026 Trend Report), or with any of the 300+ other topic & industry reports.

2. Innovations Database

Spot your next Big Idea by diving into our 32,000+ tagged, on-trend innovations, across 15 B2C industries, or ask our AI-powered Innovations Expert.

3. AI x Ideation Playbook

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3. AI x Ideation Playbook

Create your next breakthrough with our AI x Ideation Playbook —  the instructions and prompts you need to instantly dream up new, trend-driven products.

4. Academy

Upskill yourself by enrolling in our Purpose-Driven and AI-Driven Innovation courses via the platform’s Academy.

 

 

4. Academy

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5. Newsletter

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5. Newsletter

Find the latest trend-driven innovations in your inbox, courtesy of our exclusive member newsletter.

Join the platform now, and gain instant access

Essential Platform Access

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  • Daily Innovations
  • One Monthly Trend Report
  • AI Ideation Playbook
  • Academy Courses
  • Trend Newsletter
  • Community & Global Meetups

Free forever. No credit card.

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$33/ month
  • Everything in free plan, plus:
  • Full Platform Access
  • 200+ Trends
  • 32,000+ Innovations
  • 2026 Trend Report
  • 300+ Topic & Industry Reports
  • Exclusive Webinars
Purchase Full Plan
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Enterprise

 
$499/ month
  • Everything in Pioneer, plus:
  • Discounted price for 10+ users
  • Access to our Trend Analysts
  • Dedicated account manager
  • Exclusive team onboarding
  • Payment via invoice or credit card
  • Single-sign-on access (optional)
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Why TrendWatching

Turning emerging consumer trends into breakthrough ideas is priceless — and it's what we love.

Built for marketers, creatives, strategists, entrepreneurs and innovators, we turn  human insights, AI, a global network of 100+ spotters and our Purpose-Driven Innovation methodology into the trend intel and ideation tools that you can run with. 

From Seoul to São Paulo, from Amsterdam to Accra — our clients include B2C giants, boutique agencies, government teams, universities, and future-forward freelancers.

Ready to turn the overwhelm into opportunity? Join us for free and let’s go!

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From those already in the know

HH Global 🇬🇧

Chief Sustainability Officer

"It gives us access to valuable consumer trends fuelling our ability to anticipate market shifts and identify opportunities for our clients. Overall, it empowers our team to stay ahead in a rapidly evolving landscape"

Major Health Brand 🇯🇵

Senior Marketing Director

“The platform's AI ideation tools are a huge help across our diverse team, from product designers to digital marketers. The healthcare use-cases are spot-on”

Mobile Payments Provider 🇨🇭

UX Researcher

“The trend-driven ideation tools are incredible, exactly what I need to make sense of emerging trends!”

Pearson 🇺🇸

Senior Strategist — Consumer & Cultural Insights

“The TrendWatching platform doesn’t just deliver by providing us with a vast amount of purposed innovations, it also gives a deeper understanding into how these innovations are relevant and why they should be on our radar”

Global QSR Brand 🌎

Foresight Manager

“TrendWatching’s global coverage and innovation data make this platform an invaluable resource. The Innovation Database is a personal favorite!”

Advertising Agency 🇨🇷

Chief Strategy Officer

"TrendWatching plays a key role in our strategic process, helping us to spot cultural trends that truly matter to the brands we work with"