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Innovation of the day

13 May 2021 | Blue Farm's waterless oat milk cuts packaging by 90% Grab a carton of oat milk and check the ingredients. Up first is water, good for around 85-90% of the contents. No wonder Oatly is aiming for a USD 10 billion valuation for its Nasdaq IPO. But as plant-based milk is soaring, conscious consumers are growing concerned about the environmental costs of packaging and shipping all that water. Berlin-based Blue Farm has developed an easy alternative: get people to ...

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As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to inspire, guide and empower future-focused professionals worldwide.

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