This page contains trend tools that are used by us (and the companies we work with) to spot, understand and apply trends.
These tools are part of our Purpose-Driven Innovation (PDI) methodology – a methodology we've honed for 10 years to achieve our mission of helping professionals around the world bring to market more sustainable, impactful innovations.
Our popular, easy-to-follow framework will help you not only to unpack and understand any consumer trend but also apply them - your turn to launch successful, meaningful innovations of your own.
A tool to help you focus, prioritize and visualize key consumer trends.
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Our platform gives you access to our full Trend Framework, Innovation Database with 31,000+ innovations, Industry Reports, AI-powered Ideation Tools, Stats, Training, Analyst Support and more. Powered by humans and AI, and used by 100s of global B2C brands and agencies.
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