TrendWatching Daily | Trends & insights

The world’s mood: vulnerable and fearful. What’s your response?

Written by Franziska Füsting | Nov 5, 2024 12:43:41 PM

Many of your stakeholders — from customers to factory workers — are feeling more fearful and vulnerable. The 11th Future Risks Report by Ipsos and AXA surveyed 19,000 people and 3,000 experts worldwide, revealing an escalating mood of anxiety. The cause? A relentless polycrisis 🌪️

According to the data, 90% of people sense a surge in crises, while 91% feel the pressure is hitting harder every day. Vulnerability is at an all-time high: of the 25 risks studied, 22 have record levels of concern. Climate-driven issues might top the list of worries, but AI risks are also on the radar, and societal and political anxieties are surging. Misinformation is now among the most feared threats 🤯