Hyatt is teaming up with Peloton to motivate guests to prioritize their wellness while traveling. The partnership aims to be the first global hotel loyalty program incentivizing members to exercise by rewarding them with points. Guests at participating Hyatt properties will have access to Peloton bikes and rowing machines in fitness centers and to Peloton workout classes streamed directly to their room's TV.
Good behavior isn't just its own reward
By doling out points to World of Hyatt members for completing Peloton cycling and rowing classes during their stay, Hyatt is tapping into an enduring trend we call CURRENCIES OF CHANGE. It's the notion of appealing to people's desire to save money (or accumulate valuable points) while simultaneously working toward self-improvement goals.
As travelers increasingly prioritize their mental and physical health, hospitality brands have loyalty-building opportunities to move beyond tangible amenities and position themselves as partners in guests' overall wellbeing journeys.
