The 2024 Global Wellbeing Report from Lululemon uncovered a wellness paradox: the relentless pursuit of wellbeing may be making people less well. While 89% of people across 15 countries are doing more to improve their wellbeing, the global wellbeing score is stuck at 66%. Why? The report flags three key pressure points:
1️⃣ Societal pressure: 61% think they need to appear well, even if they're not. The percentage jumps to 76% for Gen Z and 71% for Millennials. For many, that pressure leads to wellbeing burnout (45%), with the majority (63%) feeling powerless to improve their wellbeing
2️⃣ Advice overload: 53% say there's too much contradictory information on how to improve their wellbeing
3️⃣ Loneliness: 89% of those with wellbeing burnout say loneliness is a contributing factor
In 2025, it’s time to break the cycle. The authors of Lululemon's report suggest quieting the noise, inviting others to join the journey and doing what actually feels good.