TrendWatching Daily | Trends & insights

52% of US Gen Z feels peaceful offline (26% feels anxious or lost)

Written by Franziska Füsting | May 6, 2024 10:32:30 AM

One hundred and fifty-four. That’s how many times members of Gen Z pick up their phone every day. In a world that often feels overwhelming, phones offer escapism. They promise to alleviate FOMO or provide an illusion of control. But do they really help? More often than not, no. Most online spaces don’t offer respite; they simply add to the noise and many are addictive by design.

Gen Z — both your consumer base and your workforce — needs strategies to declutter their digital lives, calm their minds and reengage authentically with the world.