How to spot, rank and apply trends in 2024

This page contains trend tools that are used by us (and the companies we work with) to spot, understand and apply trends.

These tools are part of our Purpose-Driven Innovation (PDI) methodology – a methodology we've honed for 10 years to achieve our mission of helping professionals around the world bring to market more sustainable, impactful innovations.

1. Consumer Trend Canvas

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Our popular, easy-to-follow framework will help you not only to unpack and understand any consumer trend but also apply them - your turn to launch successful, meaningful innovations of your own.

2. Consumer Trend Radar

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A tool to help you focus, prioritize and visualize key consumer trends.

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Our services 🇺🇸

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Events

Keynotes

Our Trend Intelligence Platform

Amplify is our trend intelligence platform, giving you access to our full Trend Framework, Innovation Database with 28,000+ innovations, Industry Reports, Stats, Training, Analyst Support and more. Powered by humans and AI, and used by 100s of B2C brands and agencies.

NEW | Experience the platform yourself with our free 14 day trial 🙌

See you soon, online or in NY?

In an age of AI, human x human, online or offline, is the new currency!

We run highly curated free webinars - next up is "AI x New Consumer Expectations" on 15 May.

Prefer the real world? Then check out our flagship Trend Events in Bangkok, Amsterdam and New York later this year.

Prepping for 2025 has never been this inspiring!

Your next presentation or workshop

We absolutely love trend events, conferences, keynotes and workshops. Public or internal, real world or online.

In fact, over the last 10 years, we've participated in and organized 100s of them, from New York to Detroit to São Paulo to Singapore. Whatever you may be planning, we're keen to go all out.

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