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Senior Trend Analyst
Raymond has 20 years of experience researching and analyzing consumer and industry trends.
At TrendWatching, Raymond works on bespoke assignments for a broad range of clients and has specific expertise in the travel & transport industries. In 2006, he founded the industry research firm, Airline Trends, where he has since worked with the likes of Air France-KLM, Schiphol Airport, Airbus and LSG Group.
Raymond has always been interested in pinpointing the dynamics behind societal and economic change. He holds a master’s degree in Business Economics from the University of Amsterdam, and studied International Relations while at Yonsei University in Seoul, South Korea. Before founding AirlineTrends, Raymond worked as an Industry Analyst at PWC and as a Digital Strategist at TBWA.
He is a frequent presenter and facilitator at in-house trend sessions and industry events, and has been quoted in media including the New York Times, USA Today, CNN and the South China Morning Post.
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