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Q1 2025

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    The Consumer Trend Canvas

    Make the leap from insights to innovations

    What is it?

    The Consumer Trend Canvas (CTC) is an easy-to-follow framework developed by TrendWatching that will help you unpack and understand any consumer trend, and then apply it to launch consumer-facing innovations of your own. We’ve seen this tool generate everything from sustainability-focused savings accounts to patent-worthy plant-based seafood. It’s as versatile as you are.

    How to access and use the CTC template

    Accessing our CTC template (hosted on Miro, the online collaborative whiteboard) is easy.

    Simply follow the link below and you will be taken to the template's page on Miro, including step-by-step instructions for how to turn insights into innovations.

    If you already have a Miro account: great! Just log in, and you can start using the CTC immediately.

    If you're new to Miro: don't worry. Creating an account is very easy, and it's free. After you've created your account, you can get straight to ideating.

    Access the CTC
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    Our Trend Intelligence Platform

    Our platform gives you access to our full Trend Framework, Innovation Database with 31,000+ innovations, Industry Reports, AI-powered Ideation Tools, Stats, Training, Analyst Support and more. Powered by humans and AI, and used by 100s of global B2C brands and agencies.

    NEW | Experience the platform yourself — instant access, no card needed — with our free 14 day trial 🙌

    Start your free 14-day trial
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    Ready to act on consumer trends?

    Talk to Giulia Bolzan, our Business Development Director.
    Your message will go straight into her inbox and will be replied to asap.

     

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