From WeChat to WeWork and Grab to Gangnam Style, the 2010s has rewritten consumer expectations in radical ways. Now a new decade is upon us, and the pace of innovation will only accelerate. Are you ready?
In this briefing we have curated three key consumer trends that will shape Asia in 2020 and beyond. Each one features best-in-class innovation examples that collectively signal new emerging consumer expectations. Dive in, share it around, and use this as your innovation roadmap for the year ahead.
1. SUSTAINABLE STEWARDS
In 2020, sustainable lifestyles become the new status symbol.
2. GOOD POLICE
Asian consumers demand brands to use data and technology for good.
3. BUSINESS AS SOCIAL
Community-driven commerce is the next e-commerce frontier.
Remember, trends mean nothing if you don’t use them to make what you do – and the world – better. So absorb these trends, take them to your team, share, discuss, argue and conspire.
But most of all, act.
Never miss a TrendWatching Quarterly Briefing!
Never miss a TrendWatching Quarterly Briefing!
Never miss a TrendWatching Quarterly Briefing!
The trends featured here are important, but they represent just a small fraction of the consumer landscape.
Clients of our Premium Service have an instant global Trend Department at their fingertips. They have access to our entire Trend Framework, built around the 16 mega-trends that define modern consumerism. Beneath these sit 120+ actionable trends (the trends featured here, along with a host of others we continue to track), all illustrated with 20,000+ hand-curated, best practice innovations. If you’re serious about trends, it’s a no-brainer.
As always, we wrap up these annual Trend Briefings with a call to action…
While it‘s our job just to watch trends, ambitious business professionals should read this Briefing with only one thing in mind: how to apply these trends to create compelling new innovations that will delight your customers (and win new ones!).
So, what are you waiting for? Time to make 2020 your best year yet!
Cheers! Proost! 干杯! Salud! Skål! 건배! Santé! Prost! Şerefe! Mabuhay! Saúde! Chok dee!
This Trend Briefing has many hands on it. A huge thanks to the team that pulled this together with such positivity and enthusiasm, especially: Nathania Christy, Henry Mason, Vicki Loomes and Harry Metzger. THANK YOU!