Over the last decade or so, the Experience Economy has crowned itself as one of the most important themes in the Asian consumer arena. The unrelenting quest for collectible experiences has seen consumers go from public square dancing a la Chinese grandmas to seemingly death-defying swings over Balinese forests.
Some of the drivers propelling the experience parade: consumers’ continual shift of preferring experiences over products, social media’s unstoppable penetration of societies, the maturing of technologies like AR and VR allowing for more immersive experiences, and more.
Feeling like you can’t keep up already? We’ve got you covered. Especially if your work takes you anywhere near the sphere of in-person consumer experiences – everything from cycling classes to retail pop-ups to all-inclusive resort stays – you have come to the right trend briefing!
1. SENTIENT SPACES
Experiences dished out in environments that know and adapt to the inhabitants
2. CONNOISSEUR CLUBS
Experiences that help consumers learn more about their consumption
3. ZERO-IMPACT EXPERIENCES
In 2019 and beyond, guilt-free experiences are the most impactful status symbols
Ready to explore the future of the experience economy? Scroll on!
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Phew, that was intense. Hope you enjoyed the ride 🚀
But in truth this moment should be the beginning of a journey, not the end of one. Now is the time to act.
And that starts with remembering that each of these trends is an innovation opportunity. That is, an opportunity to create your next magical, compelling, shareable, must-do (and do again!) in-person experience.
So take these trends and featured innovation examples back to your team, and challenge them. What can we do with this? How can we adapt this trend around our brand, our market, our customers, our values? What can we do to meet and exceed these emerging customer expectations?
For those of you who want to take this even further – we’ll see you at one of our upcoming events on the Future of Experiences.
Now, go – get started today! We can’t promise that creating the next generation of compelling in-person experiences will be easy. But it will be deeply worthwhile.
This Trend Briefing has many hands on it. A huge thanks to the team that pulled this together with such positivity and enthusiasm, especially: Vicky Kim and Nikki Ritmeijer (for design!), and also Maxwell Luthy, Vicki Loomes, Henry Mason, Alida Urban, Harry Metzger, Harvey Gomez, Jareth Ashbrook, Jonathan Herbst and Lisa Feierstein. THANK YOU!