It’s a time for wrap-ups and round-ups, and it’s no different for us at TrendWatching Asia. We have been hard at work to identify these five trends that will shape Asian consumerism in 2018, so you can get a head start on your innovation journey ;)
1. SHOPSTREAMING
Asia’s social consumers embrace a new shopping stream
2. CITIES IN THE CLOUD
What if the most important infrastructure of future Asian cities are no longer physical structures, but data and connectivity?
3. WORLD ON WHEELS
Asian commuters embrace real-time solutions for wheel-time
4. ASIAN BLOCK PARTY
In chains Asian consumers trust
5. ANIMAL KINGDOMS
So hot right meow: Asians’ love lavished towards their pets.
Featuring best-in-class innovations from Bangkok to Bangalore, each trend represents a powerful, actionable opportunity for your brand.
We hope this edition inspires you to launch trend-driven innovations of your own. Take it back to your team and be empowered to hit the ground running in 2018.
Good luck!
The 5 trends featured here are important, but they represent just a small fraction of the consumer landscape.
Clients of our Premium Service have an instant global Trend Department at their fingertips. They have access to our entire Trend Framework, built around the 16 mega-trends that define modern consumerism. Beneath these sit 120+ actionable trends (the trends featured here, along with a host of others we continue to track), all illustrated with 15,000+ hand-curated, best practice innovations. If you’re serious about trends, it’s a no-brainer.
As always, we wrap up these annual Trend Briefings with a call to action…
While it‘s our job just to watch trends, ambitious business professionals should read this Briefing with only one thing in mind: how to apply these trends to create compelling new innovations that will delight your customers (and win new ones!).
In March 2018, we’re hosting a full-day Trend Seminar in Singapore, where participants learn more about – and work with – 2018’s biggest trends.
Otherwise, what are you waiting for? Time to make 2018 your best year yet!
Cheers! Proost! 干杯! Salud! Skål! 건배! Santé! Prost! Şerefe! Mabuhay! Saúde! Chok dee!
This Trend Briefing has many hands on it. A huge thanks to the team that pulled this together with such positivity and enthusiasm, especially: Alida Urban, Francesca Coppola, Harry Metzger, Harvey Gomez, Henry Mason, Jonathan Herbst, Lisa Feierstein, Maxwell Luthy, Nathania Christy, Nikki Ritmeijer, Tash Cohen, Vicki Loomes and Vicky Kim. THANK YOU!