Below, you’ll find 5 African trends that need to be on the radar of every switched-on business professional in 2018. Let’s dive in:
1. AFRICAN MAGIC
Why in 2018, exceptional African brands and talent will be the best in class.
2. CITIZEN WOKE
Why global brands must strive to decolonize consumerism in 2018.
3. GREEN ARMY
In 2018, the pendulum of sustainability will swing between the preventative and restorative.
4. MANIFEST EMPATHY
In Africa, the future of human brands is empathetic brands.
5. SMART MARKET
Smart technology reaches its tipping point across the continent in 2018.
You’re about to discover a selection of innovations that are (re)defining the expectations of African consumers. These innovations – and the 5 big consumer trends they represent – offer you insights into what Africans on the continent and in the diaspora will want next.
We hope these trends inspire and empower you. Understanding them is the key to staying ahead of customer expectations and your competitors.
S0, read, think, discuss. Then start DOING.
The 5 trends featured here are important, but they represent just a small fraction of the consumer landscape.
Clients of our Premium Service have an instant global Trend Department at their fingertips. They have access to our entire Trend Framework, built around the 16 mega-trends that define modern consumerism. Beneath these sit 120+ actionable trends (the trends featured here, along with a host of others we continue to track), all illustrated with 15,000+ hand-curated, best practice innovations. If you’re serious about trends, it’s a no-brainer.
As always, we wrap up these annual Trend Briefings with a call to action…
While it‘s our job just to watch trends, ambitious business professionals should read this Briefing with only one thing in mind: how to apply these trends to create compelling new innovations that will delight your customers (and win new ones!).
In February 2018, we’re hosting a Trend Seminar in Cape Town, where participants learn more about – and work with – 2018’s biggest trends.
Otherwise, what are you waiting for? Time to make 2018 your best year yet!
Cheers! Proost! Furaha! Salud! Skål! O Dun! Santé! Prost! Şerefe! Farxad! Saúde! Chok dee!