Reading? Sometimes it’s just overrated.

In an insight-filled 45 minutes, Maxwell Luthy – TrendWatching’s Director of Trends & Insights – dissects the Future of Customer Experience and what it means for business and consumerism, as well as the brands – from Amazon to Pirelli, AirFrance to Adidas – that are already embodying them.

Whether you caught it live or you’re about to tune in for the first time, here’s the video you need to listen, absorb, and share with your team:

Next up: time to launch your own attention saving or seizing innovations! If you need a hand with that, or have any other questions, just let us know.