Uber — Rider data used to create restaurant guide

One way to make the world more transparent? Leverage the data you create. What insights are hiding inside it, and how can you enable consumers to access those insights? How about using taxi data to make restaurant recommendations…

In November 2016, Uber unveiled the Uber Restaurant Guide. The ride-sharing company created a list of popular restaurants based on data from customer journeys, and the recommended eateries are based on the places that passengers have requested the most. Customers can pick from six categories including most popular, local favorites, up-and-coming, brunch spots, weekend picks and date night destinations. The initiative launched in 12 cities across the US, including Chicago, Miami, Dallas, Los Angeles and New York.