amazon — Etailer unveils multi-faith holiday campaign

Build your next campaign around the truth that is tolerance. Here’s how one online giant did it…

In November 2016, Amazon debuted a campaign for its Prime membership. The TV spot shows two older men – one an imam, and the other a priest – meeting and chatting. Although from different faiths, the clip shows that the two share a complaint – sore knees, despite having to kneel as part of their religious duties. Once they’ve finished chatting, the advert shows both individuals ordering knee supports as a gift for the other person – with rapid delivery on offer thanks to Amazon Prime.