Glico — Candy brand teaches kids how to code

For millions of consumers the aspiration race doesn’t end with themselves. It extends to – and is at its most powerful when it comes to – their children. How can you supercharge the futures of a new generation? Of course, you’re at an advantage if your core product is something that captures the attention of every child…

August 2016 saw Japanese candy brand Glico unveil a new mobile app called Glicode, which teaches children how to code using the snacks Pocky, Bisco or Almond Peak. Users of the free app can arrange their own candy and biscuits into shapes on a mat, and then take a photo to translate the shapes into digital commands via the interactive game.