Expectations are evolving fast when it comes to the role brands should play in our shared institutions and in public services. So one way to fuel the endless aspiration race? Leverage the expertize inside your organization to deliver services that have traditionally been left to government.
The Dyson Institute of Technology is set to open in the UK during 2017. Announced in November 2016, the university will be located on the consumer technology brand’s campus, with the aim of feeding into Dyson’s workforce. Students at the university will receive a yearly salary of up to GBP 16,000 – with no fees to pay – working alongside Dyson engineers four days a week. Dyson is partnering with the University of Warwick on the qualifications offered, and investing GBP 15 million into the project over a four-year period.