In less developed markets, fueling the aspiration race can mean simply helping people to support themselves and their families. One way to do that? Use technology to make a market more efficient.
Being piloted from January 2017, 2KUZE is a program for small-plot farmers across Uganda, Kenya and Tanzania. Developed by MasterCard with support from the Bill & Melinda Gates Foundation, the mobile and desktop app connects farmers, agents and buyers, enabling them to coordinate sales, payment and crop distribution. 2KUZE also allows farmers to negotiate with agents and buyers directly, increasing price transparency.