What we offer
Access all our content & tools via our online trend intelligence platform.
Inspire your audience with a keynote trend presentation, wherever you are in the world.
Educate your team via online training and/or customized workshops.
Learn from and work with our top analysts at our trend events.
Who we work with
Contact
We're on hand to answer any questions you may have about our products and services.
Contact our London office
Email +44 (0)20 7251 6811
Contact our New York office
Email +1 (646) 762-2995
Contact our Singapore office
Email +65 6602 8280
Learn more about our offices, team, job openings and media features.
Subscribe
Get our latest trends & innovations in your inbox.
Receive innovation updates via WhatsApp.
Connect with us and fellow trend enthusiasts.
Follow us on your preferred social platform.
Be part of a global community of trend professionals.
Log in
Menu
Paid products & services
Premium Service
Access all our content & tools via our online trend intelligence platform.
Keynotes
Inspire your audience with a keynote trend presentation, wherever you are in the world.
Workshops
Educate your team via online training and/or customized workshops.
Events
Learn from and work with our top analysts at our trend events.
Get in touch!
EMEA
Contact our London office
Email +44 (0)20 7251 6811
Americas
Contact our New York office
Email +1 (646) 762-2995
APAC
Contact our Singapore office
Email +65 6602 8280
About us
Learn more about our offices, team, job openings and media features.
Access all our content & tools via our online trend intelligence platform.
Inspire your audience with a keynote trend presentation, wherever you are in the world.
Educate your team via online training and/or customized workshops.
Learn from and work with our top analysts at our trend events.
We're on hand to answer any questions you may have about our products and services.
Contact our London office
Email +44 (0)20 7251 6811
Contact our New York office
Email +1 (646) 762-2995
Contact our Singapore office
Email +65 6602 8280
Learn more about our offices, team, job openings and media features.
Get our latest trends & innovations in your inbox.
Receive innovation updates via WhatsApp.
Connect with us and fellow trend enthusiasts.
Follow us on your preferred social platform.
Be part of a global community of trend professionals.
First, growing connectivity is facilitating new forms of individual and collective action, enabling people to fund projects, start businesses, and spark social change in new ways. Take the crowdfunding site Ideame, founded in Argentina in 2011; it’s become a vibrant marketplace for the funding of projects with a social impact, such as this one to provide art education to rural children across Argentina.
Now, that’s combining with an online-fueled gig economy to facilitate more autonomous attitudes to work. And yes, those attitudes are themselves being fueled by the economic downturn that we talked about under transparency. Young, connected citizens don’t want to wait for governments, businesses or NGOs to help them, and the downturn has forced many of them to find new solutions. Credit Suisse recently reported that in Q3 2016:
Meanwhile, the region is in the midst of a gradual but clear move towards the empowerment of previously marginalized groups. When it comes to the (F)EMPOWERMENT of women, we’ve talked about this before ;)
And, the move towards identity-based empowerment is spreading. Gay marriage was finally made legal in Colombia in 2016, following on from Brazil and Uruguay in 2013. One powerful sign of the times? When Brazilian president Temer announced a cabinet composed entirely of white men, protestors hit the streets immediately – led by feminist and LGBT groups – to complain about the lack of diversity.
These three threads might seem disparate, but they are united by a common theme: that individuals throughout Latin America are taking power over their own lives, choices, and destinies. So? Brands that help them will thrive.
Featuring Skol, Telefônica Vivo, Banco de Bogotá and more…
Where to start with riding this powerful truth? Here’s a few questions to kickstart your brainstorm:
Which section of society are you (and others) overlooking? How could they benefit from your product or service, expertize, or connections?
What could your customers do for each other, if only someone (you!) connected them on a suitable platform?
How empowering is your internal culture? Are you giving everyone a chance, encouraging risks, and promoting diversity?
The rule to guide all your thinking: when it comes to empowerment, it’s not about you – it’s about what you can do for others!
As Lead Trend Strategist for South & Central America, Luciana oversees all content from the region, and delivers keynotes and workshops. In the past four years, she has delivered 40+ trend keynotes and workshops across the region. She is regularly featured in publications like Meio & Mensagem, Época Negócios, Exame, Mundo Marketing and Portafolio.
Full bioTransparency and empowerment: two big, human truths for Latin innovators to run with in the post-truth era.
The days of Latin America being run by corrupt elites are coming to an end, as transparency shines a light on their shadowy dealings. As societies and institu…
The future of consumerism and brand strategy in a world of populism, polarization and post-truth!
Learn more about our Trend-Driven Innovation methodology & how the five truths fit in.