Peach & Lily — Beauty brand solicits input from community to develop product range

In November 2016, Korean beauty brand Peach & Lily launched three varieties of sheet mask, at USD 6 each. The brand, which began as a blog, developed the Dream Sheet Mask Collection over 18 months with a large degree of input from its community via email, surveys and social platforms like Instagram in order to match the sheet mask wish-list of its customers.